I just read where an entrepreneur named R. Michael Anderson said one of the keys to his success as a business owner is to to do one or two things really well. There’s really a lot of wisdom to that concept, and here’s why.
Think of some really successful businesses you know. Do they do multiple things really well. Probably not. Chances are, they do one or two things really well. Take fast food. “Five Guys Burgers and Fries” is one of the most successful burger joints out there. Why, because they intentionally do one or two things…burgers and fries…really well. They don’t sell pizza, wings, subs, or anything else. Just burgers and fries…and some amazing milkshakes that rival only Steak ‘n Shake in my humble opinion. Do you know how McDonald’s started out? If you don’t, I encourage you to check out “The Founder” starring Michael Keaton as Ray Kroc, the founder of McDonald’s. In the movie, we learn that the McDonald’s brothers wanted to do a burger joint like no one else, because most other burger places were drive-ins, and they were not very efficient. So the brothers figured out how to produce a great tasting burger and fry combination in a record amount of time. How did they do this? By focusing on doing one or two things really well.
I’ve worked for three decades in radio. I was always told that it’s difficult to be an effective, successful morning show personality AND be an effective program director, or manager because both jobs are full-time jobs and come with their own inherent issues that consume a lot of your time. Most of the time when I was on the air doing my morning show, I was thinking about my job as program director. When I was doing my job as program director, I was thinking about my job as morning show host. Granted, this might have something to do with my Attention Deficit Disorder, but I think you get the point. Focus on one or two things, do them really well, and you’ve got something.
It’s great to try to diversify and do many different things, but if you don’t do them well, what’s the point, right? I’m really starting to believe that two of the big keys to success are intentionality (doing what you need to do even if you don’t want to do those things), and focusing on doing one or two things really well.
What do YOU do well? Chances are, there are one or two things you do really well. Look for opportunities to do those things to benefit yourself and others!